Q: WHAT IS UGC?
A: User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and published on social media or other channels.
UGC comes in many forms, including images, videos, product reviews, a testimonial, or even a podcast.*
*Source: Hootsuite
A FEW TOP VIEWED VIDEOS
Hair
Lifestyle /
Aesthetic
Fashion
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"Esmirna always over-delivers, and the content is always nothing short of magical. From preparation to delivery, her process is seamless and we can always count on her providing captivating images/videos that fit right in with our brand."
SHORT FORM VIDEO
Fashion / Lifestyle
Tutorial:
Stying a blazer
Unboxing:
Ganni wallet
Aesthetic:
Amazon dress
Unboxing:
Fendi bag
Lifestyle:
Morning in my life
Tutorials
Tutorial:
Lime green liner
Clothing Haul:
Sézane
Tutorial:
Aqua Eye Liner
Beauty / Hair
Product:
Valentino Beauty
Aesthetic:
Self-care routine
Aesthetic:
Beauty favorites
Aesthetic:
Skincare
Aesthetic:
Skincare
Product:
Summer Fridays Lip Butter
Aesthetic:
The Ordinary Pink Serum
Hairstyle Tutorial:
Dae Styling Cream
PHOTOGRAPHY
Lifestyle:
Cult Gaia dress
Product:
Dior Eye Patches
Product:
Amazon dress
Collaboration:
JW Marriott LA
Collaboration:
Storets
Collaboration:
Lulu’s / PacSun
Collaboration:
Foray dress
Product:
Amazon sunset lamp
Campaign:
Sephora x Makeup Forever
Collaboration:
Iberostar Hotel NYC
Collaboration:
The Guild Hotel
Collaboration:
Nolita Hall
Campaign:
KVD Beauty x Sephora
Campaign:
Coca-Cola
Collaboration:
W Hotel LA
Campaign:
Holidays at Sephora in JCP
CASE STUDY
I worked with a local flower shop for a few weeks, Native Poppy, in which I created their TikTok account and made videos displaying their shop, event pop-ups, putting bouquets together with shop associates, promoting holidays, and even put together a quick recap video of the owner’s wedding (which had just been published on Brides.com).
The account gained almost 500 followers in 24 hours because of the Brides feature/video.
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Aesthetic:
Native Poppy
store tour
PR Feature:
Wedding featured on Brides.com
ABOUT ME
As a creative in the digital marketing/social media space since 2011, I am incredibly skilled in capturing captivating content (say that three times fast!) that immediately grabs the attention of consumers. Why? Aside from working on the brand side, I “accidentally” started my influencer journey while in college as a project that began as a blog to document my outfits. It evolved into working with brands such as Sephora, American Eagle Outfitters x Lollapalooza, Iberostar Hotels, Colgate, The Pendry San Diego, Grand Hyatt, Amazon, and so many others. I am knowledgeable in the fact that I know what brands are looking for, think outside the box, and deliver in a timely manner. I love proposing ideas, as well as taking initiative, and never back down from a challenge.
My niche is primarily fashion, lifestyle, and beauty, but can expand if the fit is right.
CLIENT LOVE
“I hope you had a lovely evening at Il Dandy celebrating your anniversary! The team loved hosting you, and hope you’ll come back to enjoy another dinner, drinks, or aperitivo soon!”
DENISE A./ PR ASST. AT BAY BIRD INC. FOR IL DANDY
“Hi Esmirna! Just reviewed your content and am OBSESSED! We appreciate the (very!) quick turnaround and your creativity- can’t wait to work with you again!”
ASHLEY C. /SM STRATEGIST AT CHICTOPIA FOR
SEPHORA IN JCPENNEY
“Fantastic! Thanks so much for sharing, love the content you captured! I grabbed all your stories as well to share with the client- they will be SO stoked to see these!”
CARLEE F./PR ASST.AT
J. PUBLIC RELATIONS FOR THE MANCHESTER GRAND HYATT HOTEL SAN DIEGO
CONNECT
WITH ME
Email...................
TikTok.............................
TO LEARN ABOUT MY WEDDING & EVENT CONTENT CREATION SERVICES, PLEASE VISIT TOLOVEANDTODISCO.COM